TWO:Those princes that did bring men into the field, such as the Hessians, Brunswickers, etc.the Menschen-Ver?ufer, or man-sellers, as they were styled by their own peoplewere rapacious beyond example. During the American war we had employed these Hessians, Brunswickers, and the like, at a cost that excited general indignation. Besides paying seven pounds ten shillings and a penny for every man, the Duke of Brunswick, who furnished only four thousand and eighty-four men, had had an annual subsidy of fifteen thousand five hundred and nineteen pounds. The Landgrave of Hesse-Cassel, who furnished twelve thousand men, had ten thousand two hundred and eighty-one pounds a year.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More